Tea is the elixir of life; like love in a cup; a best friend that will never judge you. It’s liquid magic. No beverage, mark my words (not even coffee), comes close to being a miracle worker like tea! Precisely why I believe Assam 1860 and I have forged a bond that is sure to last a long, long time.
If there’s any Indian brand that has the most courteous and co-operative ‘tea’m, it’s Assam 1860. I’ve been a loyalist since I stumbled upon their website and social media accounts. Their Twitter and Instagram profiles are flooded with the most impressive set of puns that revolve around, well, tea! This punny fever is infectious and has quite evidently rubbed off on me.
With over 150 years of experience and expertise, Assam 1860 is India’s highest quality gourmet black tea brand. The leaves are plucked, processed and packaged in the estate itself that gives an assurance of quality. Assam 1860 celebrates tea.
(Now that’s one par’tea’ I’d love to be invited to!)
Tea bags as well as loose CTC tea is available, that is un-blended and brought to you 6 months fresher than other brands. (CTC refers to the Crush-Tear-Curl method of processing tea). Truly garden fresh! I tried out a cuppa chai recently and haven’t stopped since. I’m officially a fan.
It’s got a robust flavour that’s strong but not over-bearing. It’s fragrant and revitalizing. You can brew the tea with milk (doodh cha in Bengali lingo), take your shot of black liquor, a cup brimming with masala chai or even turn it into a glass of delicious, energizing lemon ice tea!
What comes across is that the distinct flavour that’s typical of Assam tea and that’s honestly what I absolutely love. Clearly very different from the brand I’ve been consuming for years now. The change, like the tea, is refreshing and welcome. One sip and you are transported from your home to the James Warren Tea Estate of Thowra, Assam. For me, it was love at first sip, indeed.
Its packaging is noteworthy too. The tea bags come in plastic pouches, neatly arranged in a green cardboard box. The little bags themselves are made of cloth mesh unlike other brands that use flimsy, paper-like material. This prevents the bag from tearing and leaves from spilling out if dipped in very hot liquid. A lot of thought has gone into taking care of a customer’s needs and it’s these little things that really win over our hearts!
Oh, while we’re on it, if you live in Kolkata or are currently visiting, do visit Park Street (but of course). While you’re there, drop in to the Assam 1860 stall. Only yesterday, I was walking down Park Street soaking in the sights and sounds of Christmas when I noticed the Assam 1860 stall. I was pleasantly surprised and naturally couldn’t contain my enthusiasm, so I went ahead to meet the team; a group of well-educated, well-spoken graduates who are as passionate about tea as me. Yay. I stand by my words and repeat, Assam 1860 has the friendliest representatives.
Now go get your pack of Assam 1860! What’re you waiting for? Christmas? 😉 Teas the season to be jolly, fa la la la la, la la la la…
(All pictures have either been clicked by me or borrowed from the official social media accounts of Assam 1860)